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Dianne
and I are both 40. We've lived in Southern California
for most of our lives, and consider ourselves to be fairly
well rounded, and relatively cool. We're both college
graduates, where we studied theater and music.
We
have appeared in musicals, have sung in a studio - we
have even performed as Christmas Carolers at Disneyland
and at Universal Studios Theme Park. Suffice it to say,
that we enjoy and understand the subtleties, nuances and
appreciation of music.
2 years
ago, we bought Universal Studios Celebrity Passes, and we
have enjoyed the luxury of being able to visit as often
as we do. I even wrote a short column about Universal Studios
on amusementpark.com which you can link to here.
During
our most recent visits, we have noticed that the background
music has been subtly increasing in volume. In places, it
is now at an almost painful level. Background music, when
used effectively supports the look and feel of each section
of a theme park. At Universal Studios Hollywood, it seems,
background music has slowly taken Center Stage.
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The
entrance plaza music is big and bombastic and dramatic -
a great way to set the scene for the Park. The problem?
It's just too loud. More like a rock concert than a theme
park, we literally cannot carry on a conversation, or ask
a question of a Universal staff member without pitching
up the level of our voices.
Walking
further into the Park, this Main Gate symphony blends into
music from 'The Mummy Returns' attraction as we passed by.
Then, The Blues Brothers show started, and 'Soul Man' was
added to the mix. Far from being able to decipher this cacophony
of noise, I felt myself starting to squint - my ears were
actually hurting.
As we
rounded the corner, with Jake and Elwood's version of 'Shake
Your Tail Feathers' rumbling the walkway, we were met with
the newly decorated London Street.
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While
the re-decoration of this section is a nice touch, the 'Austin
Powers' music caused us to have to shout "THIS IS NEW,
ISN'T IT?" Again, the music is too loud.
And
yet, even as "Soul Bossa Nova" was shaking the
windows, just off to the right, at Mel's Diner, we could
hear Sam Cooke belting out 'You Send Me.' Sam was also too
loud.
Casting
better judgement aside, we ate lunch at Mel's, although
with the '50's music playing in the restaurant so intensely,
we had to shout our order to the staff behind the counter.
And then, sitting in the outdoor patio, we noticed that
the '50's music playing inside the restaurant was different
than the music playing outside.
This
mixture of competing tunes became so grating, we just bulked
down our food and got out of there. No time to sit, no time
to talk, and certainly no time to relax and people watch.
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Down
the way from Mel's, about a year ago, Dianne and I sat at
a park bench in front of the Mexican restaurant and were
confronted by no less than four different pieces of music
- all playing at the same time - all loud.
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The
bench was still there [right], and so was the music.
A Mariachi
tune coming from the Cantina, an accordion instrumental
coming from the Louie's Pizza and Pasta, a song from 'Pee
Wee's Big Adventure' near 'Animal Planet Live' and Alan
Silvestri's famous theme from 'Back to the Future' --' It
was very loud. And very mind-boggling.
Another
neat getaway for us on past visits was Jurassic Cove Cafe.
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We would
buy a snack or lunch, or just sit and relax on the upper
outdoor dining area. Sure, we could hear the boats splash
down, and some other ambient sounds, but overall, it was
quite nice and enjoyable.
Until
now.
A recently
added dinosaur sculpture at the front of the attraction,
now pumps out John Williams' 'Jurassic Park' theme. So loud,
it can now be heard plain as day on that upper eating area.
And it repeats about every 3 minutes. A once quiet oasis
has become another noise filled pit where we just want to
get the heck out of there.
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As
the volume of the background music increases, so does the
volume of guests talking to one another. Far from providing
excitement and fun, noise causes tension, confusion, and uncertainty.
You can see
it the guests' faces.
The
upper lot has become something akin to New Years' Eve in
Times Square - with a steady, noisy din of shouting voices,
loud music, and scowling people charging from one location
to the next.
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Add
to this your trek in and out of CityWalk with its' own pounding,
pulsating, rock and roll soundtrack, and visiting Universal
Studios has become one, big Excedrin headache
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And
while the numbers of Celebrity Passes increases, it seems
that Universal Studios Hollywood will be filled with more
and more returning guests - and more and more locals. Unlike
the here-for-one-day tourists who are racing from one ride
to another, the returning guest is one who has probably
seen most of the attractions, has the luxury of visiting
on a Wednesday afternoon just to grab a cup of coffee, a
snack and hang out for a few hours. Without places to catch
their breath and chill out, these members of your guest
base can't linger, relax and ultimately spend money on food
and merchandise.
Our
Celebrity Passes are expiring June 2002 - and we're not
going to renew this time. Right now, Universal Studios is
no longer a destination for us where we can walk around,
get some exercise, and enjoy a little bit of a theme park
fix. it's now another busy place to put your head down,
plug your ears, and run through.
My suggestion
is certainly not to rid the Park of the music completely,
but to fine tune it -- adjusting the volume, the tone, and
the speaker placement. Transform some of these smaller sections
of the park from big noise-filled blast zones, into nifty
little nuggets of fun. Places where this local clientele
can spend some time.
Universal
could try it for a month - as a grand experiment. See if
your local guests and Celebrity Pass holders show up more,
carry on normal voiced conversations, start smiling again,
start spending more money, and if their ears stop bleeding.
And
if it doesn't work, if the comments are negative, and people
really want their music loud again -- you can always just
go back and crank up the volume.
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PS:
I did write a letter to Larry Kurtzweil, President of
Universal Studios Hollywood relating our experience in
the park. It was a similar letter to the story you just
read.
We
did receive a response. To see a copy of the letter click
here
Great
to be heard, and very cool that they wrote back - I appreciate
that.
But we're still not going to renew our Celebrity Passes.
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